MarTechConvo
The global film industry is undergoing a structural shift.
Where distribution was once linear, from production to theatrical release to secondary windows, it is now dynamic, fragmented, and increasingly shaped by digital platforms, audience behavior, and data-driven decision making.
In this environment, films are no longer simply released. They are positioned, surfaced, and discovered within complex and evolving systems.
MarTechConvo was founded in 2021 to study and engage with this transformation.
Our Mission
MarTechConvo exists to understand how films move through the modern market — from festival premiere to global audience — and how technology, data, and platform dynamics influence that journey.
We focus on the intersection of: film culture, market behavior, digital infrastructure
Our goal is not only to observe these changes, but to provide a structured understanding of how films find visibility and audience relevance in an increasingly competitive global landscape.
The Core Thesis
At the center of our work is a simple premise: Film distribution is no longer a pipeline. It is a feedback system.
- Audience behavior generates data.
- Data informs positioning.
- Positioning influences distribution.
- Distribution reshapes audience engagement.
This continuous cycle defines how films succeed — or fail — in reaching their intended audiences.
Understanding this system is critical for producers, distributors, and platforms operating within the international film ecosystem.
What We Do
MarTechConvo operates as an independent research and advisory platform focused on the dynamics of film markets. Our work includes:
Market Research
Analysis of festival-driven distribution, international sales trends, and platform behavior.
Audience Intelligence
Understanding how audience segments form, evolve, and engage with different types of cinema.
Distribution Strategy
Exploring how films are positioned across theatrical, hybrid, and digital channels.
Industry Engagement
Conversations with producers, sales agents, distributors, and technology stakeholders across global markets.
Our approach is collaborative and exploratory, focused on understanding the challenges and opportunities facing each segment of the industry.
Current collaborators:
MarTechConvo works with festivals and stakeholders across the film ecosystem, including most recently with artist collaborations and research by SITE Santa Fe, market research at SXSW and the Palm Springs International Film Festival.
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MarTechConvo
Film Market Intelligence & Research